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Title:
Aqua Spirit Spas / Trade Show Banners
Role:
Original Concept, Retouching, Layout, Production & Copywriting
Objective/Purpose:
Branding device to capture consumer interest and beautify the booth
Skills/Functional expertise:
PhotoShop, Illustrator
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Title:
AtHome ad
Role:
Design, Retouching, Layout, Production
Objective/Purpose:
Create full page, 4c ad for consumer publications, using existing photos and maintaining product-line identity
Results:
Enhanced consumer awareness of product line using the benefits and features important to the specific target market
Skills/Functional expertise:
Creation of art using library photos and PhotoShop, Quark
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Title:
AtHome Brochure - 8 page self cover
Role:
Design, Retouching, Layout, Production
Objective/Purpose:
Enhance consumer awareness of product line using the benefits and features important to the specific target market
Skills/Functional expertise:
PhotoShop, Quark
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Title:
Cox Digital TV Users Guide
Role:
Collaboration on Concept, Design and Copy. Illustration, Retouching, Layout, Preflight.
Objective/Purpose:
To teach subscribers how to use a new technology, avoiding help-desk costs
Results:
In collaboration with a team, created an easy-to-understand manual for a digital technology rollout. Despite working with a beta unit and an incredibly tight schedule, we worked ’round-the-clock to make deadline.
Skills/Functional expertise:
PhotoShop, Illustrator, Pagemaker
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Title:
Aquatic Fitness System Point-of-Purchase
Role:
Photo direction & management, Design, Copywriting, Retouching, Layout, Production
Objective/Purpose:
This 24x36 poster is an introduction to the benefits and features of the Aquatic Fitness Systems for use in Dealers showrooms.
Results:
Images help the buyer visualize themselves using the product. The poster creates a starting point for the Dealer to begin the sales process
Skills/Functional expertise:
Photoshop, Illustrator, Quark
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Title:
Dimension One Spas Master Brochure
Role:
Collaborated with outside agency on concept, design & copywriting. Managed model selection abd photoshoot. Retouched images, page layout and print production
Objective/Purpose:
Enhance consumer awareness of product line using the benefits and features important to the specific target market
Skills/Functional expertise:
Photoshop, Quark
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Title:
Dealer POP/Merchandising Catalog
Role:
Collaboration on concept. Photo Direction & Management, Design, Copywriting, Retouching, Layout, Production
Objective/Purpose:
Provide Dealers with comprehensive catalog of showroom display & POP merchandise
Results:
To decrease production costs, the catalog was sized to run on a high-quality laser copier. Provides an inexpensive revenue channel.
Skills/Functional expertise:
PhotoShop, Illustrator, Quark
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Title:
Dimension One Spas Ad
Role:
Concept, design, copy, retouching, layout, production
Objective/Purpose:
Product introduction specific to men’s magazines
Results:
A bold departure from previous branding due to the specific one-time placement. The sexy approach stimulated a huge buzz in the spa industry and increased requests for information
Skills/Functional expertise:
Photoshop, Illustrator, Quark
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Title:
EZLifter Box
Role:
Concept, Design, Retouching, Layout, Production
Objective/Purpose:
Create an identity for a previously un-branded product to appeal to two different markets: 1. End buyer 2. Dealers
Results:
$12,000. per run cost savings over old design and a definitive branding statement that dealers are happy to have in their showrooms.
Skills/Functional expertise:
PhotoShop, Illustrator, Quark
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Title:
IRC Brochure
Role:
Concept, Design, Retouching, Layout, Production
Objective/Purpose:
To inform philanthropies about the purpose and intentions of the IRC as an aid to fundraising
Results:
The tone, color palette and logo support the dignified demeanor of the council while the jigsaw globe is a metaphor for the cooperative work and philosophic unity among diverse faiths
Skills/Functional expertise:
Creation of jigsaw-globe art using stock photos and PhotoShop
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Title:
Milagros self-mailing brochure, rate card, business card
Role:
Collaboration on Concept. Design, Copywriting, Layout, Production
Objective/Purpose:
An informational brochure package used in-store and as a self-mailing promotion
Results:
Working with a very involved client presents a challenge for any designer. I was able to give the client exactly what he wanted within his specified budget
Skills/Functional expertise:
Photoshop, Illustrator, Quark
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Title:
Ortho Organizers / Patient Education Poster
Role:
Retouching, Design, Layout, Production - There was a special challenge in that there were no existing photos of models with the actual product in place. Working with catalog images of the braces, I placed each bracket individually and consulted with experts on proper placement and appearence
Objective/Purpose:
Create a branding vehicle that doctors would be excited about displaying in their offices
Results:
Rave reviews from doctors and technicians
Skills/Functional expertise:
PhotoShop, Illustrator, InDesign
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Title:
Ortho Organizers / Specials 12-Page Self Mailer
Role:
Retouching, Design, Layout, Production
Objective/Purpose:
Create a self-mailer template to serve as a mini-catalog/quarterly specials offer that incorporated new branding
Results:
Sales reported an increase in response over previous mailer
Skills/Functional expertise:
PhotoShop, InDesign
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Title:
Profox Brochure
Role:
Concept, Design, Copywriting, Retouching, Layout, Production
Objective/Purpose:
To create a visual identity that communicates the benefits & features of a technical-niche software to a non-technical target market
Results:
A compelling and consistent visual identity that carries across all marketing channels such as web site, direct mail and print
Skills/Functional expertise:
PhotoShop, Illustrator, Quark
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Title:
Time Warner Cable/San Diego Ad Mobile
Role:
Original Concept, Retouching, Layout, Production & Copywriting
Objective/Purpose:
To promote the
Skills/Functional expertise:
PhotoShop, Illustrator
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Title:
Time Warner Cable/All the Best Trifold Brochure
Role:
Original Concept, Retouching, Layout & Copywriting
Skills/Functional expertise:
PhotoShop, InDesign
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Title:
Time Warner Cable/Package Bill Stuffer
Role:
Original Concept, Retouching, Layout, Production & Copywriting
Objective/Purpose:
To explain the different package offerings
Skills/Functional expertise:
PhotoShop, Illustrator. InDesign
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Title:
Time Warner Cable/Welcome Back Postcard
Role:
Original Concept, Retouching, Layout, Production. Collaboration on Concept refinement, Design & Copywriting
Objective/Purpose:
As a special promotion for returning snowbirds, to communicate the benefits and features of TWC
Skills/Functional expertise:
PhotoShop, Illustrator. InDesign
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Title:
Time Warner Cable/Entertainment Book Coupon Ad
Role:
riginal Concept, Retouching, Layout, Production & Copywriting
Skills/Functional expertise:
PhotoShop, Illustrator. InDesign
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Title:
Time Warner Cable/Innovative Video in Education Program Ad
Role:
Original Concept, Retouching, Layout, Production & Copywriting
Skills/Functional expertise:
PhotoShop, Illustrator. InDesign
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Title:
ime Warner Cable/Digital Phone Launch Flyer
Role:
Original Concept, Retouching, Layout, Production & Copywriting
Objective/Purpose:
Introduction of new phone service to the North County
Skills/Functional expertise:
PhotoShop, Illustrator. InDesign
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Title:
Time Warner Cable/Road Runner Postcard
Role:
Original Concept, Retouching, Layout, Production & Copywriting
Skills/Functional expertise:
PhotoShop, Illustrator. InDesign
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Title:
Time Warner Cable/Road Runner Postcard
Role:
Original Concept, Retouching, Layout, Production & Copywriting
Skills/Functional expertise:
PhotoShop, Illustrator, InDesign
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Title:
Time Warner Cable/San Diego City Beat ad
Role:
Original Concept, Retouching, Layout, Production & Copywriting
Skills/Functional expertise:
PhotoShop, InDesign
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Title:
Time Warner Cable/San Diego Music Awards Program Ad
Role:
Original Concept, Retouching, Layout, Production & Copywriting
Skills/Functional expertise:
PhotoShop, InDesign
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